VALUE IN SYSTEM 200mm REVENUE OUT £ $ ¥ SEE DETAIL A DRAWN BY: I.MORRISON TITLE: CAREER ARCHITECTURE — GEARS™ SYSTEM
DWG: IAN-MORRISON-CV-V4 | REV: D | 2025 CAMBRIDGE, UK | SCALE: NTS GKIM.DIGITAL | GEARS™ METHODOLOGY SHEET 1 OF 1
Ian Morrison
// FOUNDER · CKO · CIO · CTO · DIGITAL VALUE CHAIN ARCHITECT · AI SYSTEMS LEADER
linkedin.com/in/descendantofsmith
gkim.digital
+44 7385 542874 · Cambridge CB24

Technology executive and systems architect with 40 years building digital businesses across the UK, USA, and Asia. Creator of GEARS™ — the vibe coding platform that digitises business ideas. Open to conversations about the next chapter.

// FIVE PHASES OF A CAREER BUILT ON ONE DISCIPLINE — CLICK ANY GEAR TO EXPLORE
£ $ ¥ ← VALUE IN REVENUE OUT → GEARS™ METHODOLOGY ambiguity→structure→exec 2010–PRESENT · GLOBAL DNA INSIGHTS Phase 4 · 2021–2025 $1B telehealth · 250k patients VOTE: 62% SMS VAS IDOL ESPN SMS & INTERACTIVE TV Phase 2 · 2001–2010 Award-winning · M+ interactions GKIM DIGITAL Phase 3 · 2010–PRESENT 20 staff · 100 projects · 15 yrs Out Run VIDEO GAME PIONEER Phase 1 · 1980–1999 Multiple #1 titles · from age 13 // THE GEARS™ PRINCIPLE INPUT AMBIGUITY PROCESS STRUCTURE OUTPUT EXECUTION PHASE 1 2001 2010 2021 NOW 1980
GEARS™ METHODOLOGY
ambiguity → structure → execution · 2010–PRESENT
// TAP ANY CARD TO EXPLORE
PHASE 4 · 2021–2025
DNA INSIGHTS
$1B telehealth · 250k patients
PHASE 2 · 2001–2010
SMS & INTERACTIVE TV
Award-winning · M+ interactions
PHASE 3 · 2010–PRESENT
GKIM DIGITAL
20 staff · 100 projects · 15 yrs
PHASE 1 · 1980–1999
VIDEO GAME PIONEER
Multiple #1 titles · from age 13
// AMBIGUITY → STRUCTURE → EXECUTION

The five gears above represent five phases of a career built on a single discipline: turning ambiguous ideas into executable systems. From chart-topping video games written as a teenager in Glasgow, to award-winning interactive TV platforms across Asia, to a $1B telehealth operation in the USA — the method has remained constant while the industries, cultures, and technologies have changed. Now based in Cambridge and actively exploring CKO, CIO, and CTO opportunities in original ventures or AI transformations in healthcare, technology and consulting. Particularly where early architectural decisions have long-term consequences. If that sounds like a conversation worth having, Ian is easy to reach.

// DOWNLOAD CV — SELECT YOUR LENS